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Desire: Why You Want The Things You Want with Luke Burgis

The Science of Success

CHAPTER

Getting Aware of the Fly Wheels of Desire

Sally Kohn: Amazon has a fly wheel. It's basically, like, what's one thing that happens in this business that almost inevitably leads to the next thing? She says we should map out our own "fly wheels" and understand how they work for us. The idea of creating positive feedback loops can help transform your identity over time,. she says.

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