How Do You Make Virtue Pay?

How do you make virtue pay? I think this is the 64 thousand dollar question, if you will. This is what catherine explain in that this, this group do um. But how how do they turn this virtue, this kind of like moral superiority, into a material, into material gains? And i think the big question though, could potentially be,. a crucial one for politics in the in the coming in a few years and across western societies.