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046: Good Design Favors the Curious with Joe Johnston

User Defenders – UX Design & Personal Growth

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The Importance of Empathy in Business

I think there's a lot to be said for that. Having kids, which I know you're a father and you have three children, is a big empathy builder too. And having a family, right? Right. Most definitely. It's also not only empathy with the individuals that we're creating at the end customer, but it's also the empathy you have with the business owners that you're working across the table with understanding where their perspective is because they probably have families. So there's also that interesting business side that you have to have empathy as well. But it takes a little bit of understanding to really get used to that. Once you start creating these types of large business experiences for

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