The Importance of Empathy in Business

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I think there's a lot to be said for that. Having kids, which I know you're a father and you have three children, is a big empathy builder too. And having a family, right? Right. Most definitely. It's also not only empathy with the individuals that we're creating at the end customer, but it's also the empathy you have with the business owners that you're working across the table with understanding where their perspective is because they probably have families. So there's also that interesting business side that you have to have empathy as well. But it takes a little bit of understanding to really get used to that. Once you start creating these types of large business experiences for

Joe Johnston inspires us to embrace the superpowers of curiosity and empathy for our users and business owners. He motivates us to always stay curious, and ask why to get to the heart of the problem faster. He encourages us to make sure we use the shiny objects available to us to actually solve a problem.

"Merhl" Backstory (7:40)
Secret Identity (11:38)
Origin Story (13:46)
Empathy is Still Important (18:52)
Biggest Failure (24:46)
Design Leadership/Culture (28:41)
Awkward Testing Story (33:24)
Design Superpower (41:50)
Shiny Objects Syndrome (44:12)
UX of Ambient-Driven Experiences (50:46)
UX Superhero Name (56:14)
Habit of Success (57:11)
Invincible Resource (60:05)
Best Advice (61:00)
Contact Info (63:34)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/046

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