As a teenager, I tried to read understanding media. And then in my early 30s, well, you know, because people will always ask you, oh, you're Mclewen, Marshall McLuhan. It's like, just the grandson over here, why are you asking me? You're asking me. Right? "I don't pretend to understand all of this stuff either," he says. 'But I think that learning is a process and we help each other through it'