The Importance of Talking to People Who Are Your Customers

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

When you're doing customer development, it's paramount that you're talking to people that are your customers. You can't just interview anyone. It needs to be people that have this problem. When you're doing usability testing, it's different. Anybody who operates a phone should be able to find that they don't have to be one of our customers, right? Alexa, what's your design? Kryptonite hearing you X UI. I will never accept that as a title. Can you relate to that? Why? I have an answer to that, but I want to know why you don't like it. To me, the two terms are completely separate things. UX is the experience

Alexa Roman motivates us to prove the value of design and contribute to it every single day. She encourages us to always be learning new things since designers work across many different fields. She inspires us to get more excited about analytics and measuring our designs. She also challenges us to think about what we want on our tombstones...while we’re still this side up.

Secret Identity (7:49)
Origin Story (12:42)
What Will Your Tombstone Say? (19:25)
Biggest Failure (21:50)
Design Superpower (29:40)
How Important is Aesthetics? (35:52)
Awkward Testing Story (48:49)
Design Kryptonite (55:23)
UX Superhero Name (63:59)
Designing with Data (64:30)
Habit of Success (70:09)
Invincible Resource (71:39)
Recommended Book (73:28)
Best Advice (74:48)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/045

This episode is brought to you by InVision Studio (userdefenders.com/studio): The world's most powerful screen design tool

Get your FREE audiobook from Audible at userdefenders.com/freebook. No commitment. Cancel in 30 days, and you won't be charged. The book is still yours to keep.