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56. Does conversational AI give us better insights?

Future Proof

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How to Use Chatbots in a Market Research Campaign?

Market research partners need to understand the human condition and unpacking those stories in ways that are very meaningful to their clients. The first thing you have looked for is really about that pisona, and what experience someone has got at crating a chapo that is going to be ympathetic with an audience. And i think often we find that if we try and tn one medium for instance, a traditional survey and add conversational elements to it, we really don't get the full benefit of having a chappot.

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