2min chapter

Motivation with Brendon Burchard cover image

Persuasion Mastery

Motivation with Brendon Burchard

CHAPTER

The Importance of Aspirational Connection

If a famous celebrity is using your product and you talk about it, that's really stoking this mental trigger of aspirational connection or association. You need to tie the aspirational figure to what you're doing. It's why every single financial planner who has ever sold financial planning mentions a Warren Buffett or Ray Dalio. If you lack aspirational connections in your argumentation, your results will suffer.

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