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What's new in beauty brick-and-mortar, why E.l.f. is getting backlash — Dr. Thomas Sterry on plastic surgery trends

The Glossy Beauty Podcast

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Navigating the Beauty Backlash

This chapter explores the challenges brands, particularly in the beauty industry, face when responding to negative consumer feedback, with a focus on the backlash against E.l.f. It discusses the evolving cultural landscape of cancel culture and the influence of social media, especially TikTok, on perceptions of cosmetic procedures. Additionally, it delves into the rising acceptance of cosmetic surgery, emphasizing the importance of individualized care and the changing dynamics of patient-surgeon conversations.

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