Someone registering for a webinar or some type of live event, then registering is subscribing. It's not until they show up that it's become a micro commitment. A lot of people say it doesn't hurt to ask. Of course it hurts to ask, right? Just try it. Go up to somebody you just met and be like, hey, you know, nice to meet you. You want to get married? You're a weirdo. And so when we're marketing online, because it's so easy to hit the back button, you want to start at that entry point offer and then work your way up in an appropriate manner.