I want to be mindful of your time. But I do want to finish on two questions that I really like. And one of them is again, we are slightly unique and weird in that we see a lot of different newsletters. And we see what's happening with them. And obviously thinking about where you know, where the trend's going in the future. Where do you think sort of the newsletter industry will be in, let's say the end of 2024? So like 18 months from now.

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