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Bloomberg Businessweek
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Crossing the Divide: Politicians and Media Dynamics
This chapter investigates the trend of politicians appearing on rival news networks, highlighting the mutual advantages for both parties involved. It examines the potential for engaging with a centrist audience amidst America's polarized political landscape while discussing the implications of a significant media deal involving Paramount Global. The conversation also touches on the competitive dynamics between media executives and the strategic interests of wealthy heirs in the industry.
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