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Lessons from Afghanistan, the California Recall, and this week’s Friend of Pivot is Nathan Allebach aka The Steak-umm Twitter Guy
Pivot
Is Twitter a Good Platform for Social Media?
The brand has been using other platforms on and off over the years, but especially with organic reach. With twitter, it's, i such an easy platform to just get hurt. And we've tried tik tak, and, like, we've had smarian success there. So i think it was just an opportunity to explore and to kind of figure out what worked for the brand. It doesn't hide from smart rigt, that's one of the things.
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