Why our attention spans are shrinking, with Gloria Mark, PhD
Speaking of Psychology
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How Much Have Our AttentionSpans Shrunk?
In 2004, we found the average attention span on any screen to be two and a half minutes. Around 2012, we found it to be 75 seconds. And then in the last five, six years, we find it to average about 47 seconds. The median means the midpoint of observations is 40 seconds. Half of all measurements were 40 seconds or less of people's attention spans.
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