People I (Mostly) Admire cover image

EXTRA: Remembering Daniel Kahneman

People I (Mostly) Admire

CHAPTER

Origins and Insights of Behavioral Economics

This chapter explores the development of behavioral economics from psychological studies in the 1970s, emphasizing the collaboration between psychology and economics. It critiques traditional economic models for their failure to capture real human behavior and discusses the transformative insights gained from understanding decision-making processes.

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