PPC Masterclass on ACOS, TACOS, CPC, and Top of Search with Expert Pat Lum
Firing The Man
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How to Reduce Wrong Ad Spend
If you can be positioning certain products as more essential, or get into lines of product that are essential, I think you'll be more recession-proof. People will cut in reverse order of sort of Maslow's hierarchy of needs right there. You know, vacations are going to go first, and then the luxury, you know, whatever, it is. It all gets down. And so lots of different tips and tricks there.
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