How to Build a 75 Million Dollar Business

Marketing is the most important function of any business. It's not to be taken lightly, especially if you are responsible for the marketing in your company. We really make things more difficult for ourselves by not creating plans. No matter what you sell, you could have the best damn product in service in the world, right? You could have a really, really cool car, but if it's just parked in your garage and nobody sees it, what good is it? What does it matter? Right? It needs eyeballs. And that's where keting comes in.