Shift is an online, peer-to-peer, marketplace for buying and selling used cars. Founded in 2014, Shift is an American company based in San Francisco’s Mission District. As of 2019, the company offers its services in San Francisco, Los Angeles, San Jose and San Diego, California as well as Portland, Oregon.

The leadership team includes Co-CEOs George Arison and Toby Russell, also co-founders of Taxi Magic; Sean Foy chief operating officer; and Christian Ohler chief technology officer.

Shift was born out of a problem that the founders understood first hand and today we bring you their story.

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