324 Selling From The Heart by Larry Levine
The Marketing Book Podcast
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What Does It Mean to Be a Student of Your Client's Problems?
There are two statements that every salesperson should be more or less saying into the mirror every day. You can't become a student of your clients problems unless you are getting deep insights into their world and what their real problems are yet. And in a competitive market, yes. If it works there, that's a indication that it could work anywhere.
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