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1110: Connecting How Sellers Sell and How Buyers Buy with Philip Squire
Sales Strategy & Enablement by Revenue.io
The Layers of the Onion
Every sales person has what I call a sales identity. Being who they are as a seller. Now, to your point, they may not know how they're being received and perceived by the buyer. And that level of reflective critical thought doesn't take place. It's really interesting in some of the research that we've done where we invite people to kind of rank themselves against values. In 80% of the times the difference is markedly different, dangerously different.
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