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Akimbo: A Podcast from Seth Godin

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How Google Changed Everything

A few years later, i was at a conference and met joe ito. He was on the board of a company called six apart. I started writing column per fast company even though they didn't have columns. My job was to write it in a way that made it cogent and easy to share. And if that resignated with some other people, they joined in. Month after month, my column grew in its impact. Fast company grew in itsimpact. There is a haystack, the biggest haystack in the history of the world. Each of us who wants to make a difference, who wants to be found, we're needles.

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