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#13: Microsoft Design Director, Kat Holmes, on the importance of designing for "one-size-fits-one"

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Designers as the Lone Warriors

The chapter explores the challenges faced by designers who are the only or a few designers in their company, including convincing the business of design's value and feeling isolated within large organizations. They also discuss the importance of not waiting for permission to make an impact and taking ownership of designing the table, menu, and the way people think about design.

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