Today, Explained cover image

Taking Tuesday

Today, Explained

The Resurgence of Malls Among Gen Z

9min Snip

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This chapter explores the renewed interest in malls among Gen Z, with a focus on the multi-sensory experience and social aspect of mall shopping compared to online shopping. It also discusses the current state of malls, including their decline and the strategies being implemented by successful malls. The chapter concludes with a discussion on the potential opportunities for repurposing dying malls.

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