Carnegie Hall with Jennifer Kinon
A Change of Brand
00:00
Design Exploration - The First Viceral Reaction
The champions team worked on a new logo, some new color, some new type and some layout ideas for the identity. They write it into their contracts that all decision makers be present when they present this round of work. So many different pieces that we were able to discuss with the team on that exploration that ultimately found their way into the final expression of the brand. It all just really lives together in our collectid memory.
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