Is It the Best Time to Invest on Building New IPs?

I want to play a little bit of Devil's Advocate on Companies Should Be Investing on Building New IPs. I think we're all in alignment. Yes, you should be building new games to rejuvenate your portfolio. But is it the best time to be trying to reinvent the wheel with new IPs? We look at Supercell and Supercell is trying to build a new game with the Supercell IP. And we see this also across other students. So do you think that there's a right answer?

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