
When Data Goes Wrong, with Aaron Wollner
B2B Growth
00:00
How Data Can Help Your Sales Cycle?
In your selling soft wearto enterprises, you don't have tens or hundreds of thousands of data points to to look at and draw from. And then you've got all these whacky outliers, right? Like a company, for example, that we spoke to in two thousand 17, pop back up on our radar because of this really unique situation. The leader that had the softwerd from another company joined the company we talk to in 20 17. You got an example. But what does it mean? What do you do with that? Right? So just to sort of finish that off, right? That cood spark and insight of, ok, let's scrub our data
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