Focusing on Customer Needs in Sales Messages

15 years ago, Mike Weinberg had a bold perspective on sales which was to stick with the fundamentals and don’t fall for the ‘shiny new toys.’
His bold perspective paid off as he now consults some of the largest sales teams across the globe on fundamentals that have stood the test of time.
On today's episode, I talk about sales strategy with Mike Weinberg, Consultant, Speaker and Author of three Amazon #1 Bestsellers.’
Here's what we discussed:

Sales discovery, learning, strategy and implementation for customers
Answering ‘What do the people you're trying to reach care about?’
Timeless principles in sales that remain true and new-age fundamentals

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