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Aldi vs. Lidl | Geiz ist nicht geil (Wiederholung) | 3
Kampf der Unternehmen
Preiskampf und Qualitätskrise im Einzelhandel
Dieses Kapitel untersucht das Konzept der 'Aldisierung' und die Rolle von Aldi als Kultmarke. Es behandelt die Herausforderungen des Discounters, wie Rückrufe und aggressive Preispolitik, sowie die Konkurrenz zwischen Aldi und Lidl um die Marktführerschaft.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode