Hong Kong at 28: growth, integration, and what’s next
World Today
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Evolving Travel Trends in China
This chapter examines China's efforts to elevate domestic consumption through travel and services, showcasing local initiatives and the role of social media in inspiring exploration. A notable shift in Chinese tourists' preferences towards European destinations is discussed, highlighting increased outbound travel bookings and changing consumer expectations for immersive experiences. The conversation addresses the challenges and opportunities this presents for the global tourism industry in fostering cultural exchanges and meeting evolving demands.
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