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MBA 1: Planet Money goes to business school

Planet Money Summer School

CHAPTER

From Idea to Action: Starting a New Business

This chapter explores the difference between having a business idea and a viable one, emphasizing the importance of being data-driven and running experiments. It also highlights the significance of identifying target customer demographics, psychographics, and pain points, using the story of Rachon and LaShawn Middleton's successful venture delivering steamed crabs.

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