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208: The Art and Science of Product Packaging

Everyday MBA

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How Does Digital Transformation Affect Your Customers?

Corrugated producers are looking at digit transformation not as necessarily a disruptor, but an opportunity to embrace digital transformation. We often get asked for a a counter display. Somebody's got a product and they want to take it to retail and display it yo ive a check out, or something line yor on the shelf. And so we tell hem, ok, wouldn't get to five dollars on a count ofr displaym. That's going to be three thousand dollars in tooling and two thousand dollars for the product.

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