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13min chapter
Why Duolingo Worked (with Luis von Ahn, CEO)
ACQ2 by Acquired
Strategic Marketing in Language Learning
This chapter explores the unique marketing advantages of a language-learning company, focusing on how positive perceptions of education allow for innovative promotional strategies. It highlights the competitive landscape where social media apps pose greater competition than traditional educational platforms, emphasizing the balance between user engagement and monetization. Additionally, the chapter discusses the evolution of decision-making at Duolingo, stressing the importance of both data-driven strategies and intuitive insights in product development.
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Discover
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