6min chapter

Channels with Peter Kafka cover image

What can you learn from the guy who built the iPod?

Channels with Peter Kafka

CHAPTER

How to Sell the Hipi Speakers to the Consumers

Apple's iPod touch was a failure because the company didn't have the right culture nor sales channels to get it to those people in the way that they needed it, says Steve Jobs. Apple is now focusing on its iPhone and iPad line-up instead of accessories such as ipot docks or bluw two speakers. The home pod minni has also failed due to being over designed - just like the g four cube,. he adds.

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