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S3 E3: How to Fix Your Retention with Val Geisler
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The Flipside of Email as a Retention Tool
I think retention is just like either under inflated or over inflated, depending on who's selling what. There are tools kind of like, you can find emails of people that didn't purchase, reach out to those people. That's also kind of a retention tool now. And brands are just getting more and more refined and how they think about it.
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