Ep 218: Tabs Sex Chocolate: Engineering Virality from Day One
DTC Podcast
00:00
Influencer Ads - The Single Most Viral Video
KitKat's single most viral video was from a content creator that we were working with. He pulled in over 11 million views on the TikTok. With some of our influencer ads, we'll spend a very small amount of money. It has the potential to pull in a lot of views and therefore a lot of sales. The way that it works is each square of chocolate has a clean break on a diagonal. And so each partner breaks in and half and then takes in half.
Transcript
Play full episode
