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Is Amazon Taking the Gas?
Amazon has actually been the one company that's reducing private label products, particularly this year. The FTC was like, we need to investigate you competing against your own retailers. And so Amazon has sort of taken the pedal, like stop pressing the gas is hard at least when it comes to their own private label brands. People love cheap. A lot. You know, I wouldn't be surprised if they're like, we're going to own our own battery manufacturer because they must sell so many batteries at this point.