The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer.
Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/
Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/
Follow Nestlé online at: https://www.nestle.com/
Listen to Neel's colleague Veeral Shah on the CPG Guys at: http://cpgguys.com/veeralshah
Neel answers the following questions:
- How are you thinking about the evolution of retail and the role eCommerce plays?
- What do you see as the key differences in eCommerce in the 3 major regions: North America, EMEA and APAC ?
- How should you think about resources and setting yourself up to win?
- What is the role of data and insights in building brands and creating winning consumer propositions?
- How do you see online search changing as generative AI is integrated into the tools we use? Will shoppers continue to use retailers or will personal virtual assistants begin to rise in importance? What do brands need to focus on to win in the next gen of search?
- At last count, there exist over 600 retail media platforms in North America alone. How can CPG brands realistically build a meaningful RM strategy that can be executed at scale? What market conditions (products, outcomes, etc.) need to change to make this objective more achievable?
- At many FMCG companies, eCommerce operates as a center of excellence. What do you think are the KPIs that should matter to the organization around eCommerce and at what point does the CoE need to absorb back into the business units?
- The IAB recently produced a Retail Media Buyers Guide to help bring structure to industry offerings and measurement approaches. A good first step, leaves much to be desired or something else?
- Looking out to the next 5 years, what transformational capabilities, technologies, etc. excite you most about the eCommerce space in fast moving consumer goods?
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