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What it means to be Design-Led, with Benjamin Humphrey (Former Growth Designer at Atlassian, CEO at Dovetail)
Product Growth Podcast
Navigating Product-Led Growth in Australia
This chapter explores the dynamics of Product-Led Growth (PLG) within the Australian tech sector, focusing on self-service solutions required for engaging North American and European markets. It highlights the integration of PLG with enterprise strategies, addressing challenges and misconceptions while emphasizing efficient onboarding and support. Additionally, the chapter discusses marketing approaches, lead qualifications, and the intricate design of pricing models to enhance user engagement and streamline transitions from free to paid plans.
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