The End of the Red Bull Stratosphere

Holden: I think personally that this all climaxes with the Red Bull stratus. The Austrian skydiver Felix Bromgartner flew 24 miles into the stratosphere over New Mexico in a helium balloon and broke the sound barrier on his descent, thus performing the ultimate climax to the energy drink. "I feel like as times get darker and weirder, people are going to be reaching for more and more extreme energy things," Holden says.