Target's Toned-Down Pride Collection and Internal Turmoil

The chapter delves into Target's decision to feature a more subdued Pride Month collection this year, with no rainbow or pride symbols, leading to internal turmoil among employees. It discusses the backlash from some employees who felt the company was not going far enough to support LGBTQ causes and the controversies surrounding comments defending biblical views, partnerships with artists, and inclusivity policies. The chapter also examines the demands from the Pride Plus Business Council, highlighting the challenges companies face in balancing their woke brand identity to avoid boycotts while maintaining inclusivity.