When Johnny I took over design more holistically beyond just industrial design, he had a really clear vision for where he wanted to take the software design. And that was to move away from the sort of more glossy 3D look and feel to something much more minimal. It was a very ambitious project to redesign an entire operating system in short order. In a lot of ways, it was trial by fire.
As Vice President of Human Interface Design at Apple, Alan Dye has spent much of his career working for a company that has done perhaps more than any other to make design sexy, essential, and highly coveted. He joins to discuss his lustrous creative path working with Ogilvy’s Brand Integration Group, Kate Spade, Apple and the brand new, highly anticipated Apple Vision Pro.