Unraveling Ponzi Schemes, NFTs, and Digital Marketing Ethics

Exploring the ethical implications of Ponzi schemes, the rise of intangible content, and the potential for companies to pay users for engagement, this chapter delves into the evolving landscape of digital marketing in the age of cryptocurrencies and influencers. From pyramid marketing to data interpretation through swarm dynamics, the discussion touches on the shifting dynamics of competition, brand building, and advertising challenges in a rapidly evolving digital economy.