Amazon Prime

Amazon has a very interesting business model. I'm just not sure how successful it's actually been in sort of the expectations, perhaps, the market or even their own expectations on how sports rights would impact their business. However, what they have done is now made pretty critical moves, about areas that I've talked a lot about - and that is nonlive programming. And if Amazon aren't doing it, then no one else can do it really well. Is my view there?