The Need to Humanize Big Data

Louis: Big data is not statistics, it's people. And in order to get consumers to share data with you, you need open up to them. You need to say, this is what we stand for,. This is what we're all about. Weare opening up to you because we would love you to share information with us. louis: The better relationship you build, the more the other person sees how beneficial it is to them. Louis: When it comes to data gathering, the more you make it clear that there is a benefit in the relationship you build and in what you are able to deliver to your consumer.

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