Reed: Recognize that feeling the fear is good, right? That it means you're smart. And then own the fear in a way that says, I'm going to use this fear in order to get smarter on it. If you don't have the answer to the question, the next thing to go to is who do I call? Who do I talk to? There's always smarter people than you out in your network,. Reed: One of the really key things is to make sure that you're expressing how central these core employees are because frequently it's chaotic.