In this podcast episode, the speakers delve into the evolving landscape of content creation and marketing in the age of AI. They discuss the future of their podcast, the rise of LinkedIn experts, and the controversy of AI-generated content, including a fake writer scandal at Sports Illustrated. The conversation covers the viral SEO heist AI strategy, the divide among marketers, and the potential impact on SEO. They also explore tactic fatigue, penalties from platforms like Google, and the importance of originality and human connection in content. The concept of a "deep life" and the drawbacks of short-form content are examined, with a preference for in-depth, thoughtful content creation. Concerns about AI's impact on society, job security, and the authenticity of influencer marketing are raised. Tools like SEMrush, Surfer, ChatGPT, and Google Sheets are mentioned, but the emphasis is on the value of ideas over tools.

Topics

The rise of LinkedIn experts and skepticism surrounding AI-generated content
Controversy surrounding Sports Illustrated's use of AI and fake writer profiles
The viral SEO heist AI strategy and its impact on traditional SEO strategies
The rise of long-form content
The dark forest theory of the internet
Questioning the authenticity of online interactions
The rise of AI in content creation
Skepticism towards AI-generated content
Controversy surrounding AI-generated content
The skepticism surrounding AI-generated content
The controversy surrounding Sports Illustrated's use of AI and fake writer profiles
The potential impact on traditional SEO strategies
The rise of LinkedIn experts
Exploring AI as a waste of time
Problematic brand deals with B2B influencers
The rise of AI tools in content production
The need for differentiation in content creation
The DIY approach to tooling and investing in the right tools

Show Links

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What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made.

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

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