Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights cover image

Branding & Positioning for Investors | Ep 3

Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights

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Introduction

Richard C. Wilson: This is not going to be the most popular module, but we have to cover it because it's fundamental to a lot of the other things that will make you more effective when raising capital. If you haven't watched module number one and two in the introduction module yet, I would encourage you to go watch that. We know that your language will convert them if it hits them between the eyes with where they are,. And so the branding you use is really critical.

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