From Landscaping Business to Legitimate Work

Victor recounts starting landscaping before prison, losing it, and planning a better business on release.

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What if the person society gave up on is one conversation away from changing their entire life?

What if the best leaders don't wait for people to ask for help, but they go find them?

Victor Oliveira, known to millions as "The Good Boss," doesn't just talk about second chances. He drives the streets looking for people who need one. From buying coffee for his employees to pulling over on highways to offer hope to people living on the streets, Victor has built a movement around one simple truth: everyone deserves to be seen as equals who've just been through different struggles.

Victor's story didn't start with generosity. It started in a Massachusetts state prison, where a young man who'd dropped out of high school and fallen into drug dealing sat on a prison bed and decided his life wasn't over. That two-year sentence became his reset button.

In this raw and moving conversation, Victor opens up about the monumental moments that happened before becoming the man millions now know for stopping on the side of the road and asking one question: "Do you want help?" Through the stories he has been a part of, Victor reveals why refusing to hold people's hands and giving tough love is often what can help change people's stories.

This is a conversation about redemption, leadership, and what it really means to see people. Victor doesn't just save lives. He reminds us that the most overlooked person in your city might be the one who changes everything if someone just stops long enough to care.

In this conversation, you'll learn: