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Christian Madsbjerg on Why “Design Thinking” Is Bogus

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CHAPTER

What Was Your First Project?

I thought I would be a professor. But when I went to university, I hated it because everybody seemed so miserable and unhappy. And that's why I ended up founding a company and doing other things. It wasn't just a company. It was kind of a new way of thinking. You found a company at 22, which is rare - maybe not in Denmark. Here it is.

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