The question i have for you, jason, that i need help on is balancing the custom acquisition and giving value to the previous members. Were very early stage, and it doesn't seem like we have a problem acquiring members. I think if your current members are bringing people to the platform, and they're tweeding about in their writing blog posts about how great it is, that's a good sign that you have provided enough value to them. If they're not talking the community, is not spreading by word of mou yet, that means you probably could do some more work on providing value to existing members. And you will know when you provide a value to the existing members,...