Navigating Marketing and Investment Strategies in Asset Management

Kip McDaniel is the Chief Content Officer and Editorial Director at Institutional Investor. Prior to joining II a year ago, Kip spent seven years as the Founding Editor and Editor-in-Chief of CIO Magazine, a media platform that led him to interview 2,000 Chief Investment Officers across every type of asset base around the world. Kip is a graduate of Harvard College, received a Master's at Cambridge University, and was an elite crew rower, culminating in bringing home bronze medals for Team Canada in two World Championships.

Kip is inordinately well-liked in the community, and I had a hunch I would learn a lot from getting his perspective on the people who make capital allocation happen. Suffice it to say, I wasn't disappointed.

Our conversation starts with an inside look at Chief Investment Officers – how Kip finds them, ranks them, and discovers what makes them tick. Over the back half of the discussion, we turn to the lessons he's learned about investment success, incentives, fads, and issues that permeate capital allocation. Kip's modus operandi is story-telling, and this conversation is chock full of good ones.

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